CHARLES & KEITH AND BLVCK PARIS JOIN FORCES WITH A BOLD NEW COLLABORATION THAT REIMAGINES REALITY

09 Oct 2024
CHARLES & KEITH, Press Releases, Highlights

CHARLES & KEITH AND BLVCK PARIS JOIN FORCES WITH A BOLD NEW COLLABORATION THAT REIMAGINES REALITY

09 Oct 2024
CHARLES & KEITH, Press Releases, Highlights

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CHARLES & KEITH is thrilled to announce an unprecedented collaboration with BLVCK Paris, the lifestyle brand renowned for its bold ‘All Black’ designs. Founded in 2017 by visionary French designer Julian O’hayon, BLVCK Paris has become synonymous with the ‘All Black Lifestyle,’ offering apparel, accessories, and leather goods that revolutionized the industry and transcend traditional fashion norms. BLVCK champions a lifestyle where quality and design merge seamlessly and living life on your own terms is paramount. The collaboration with CHARLES & KEITH represents a shift in culture and reflects a shared commitment to reimagining reality by pushing boundaries and redefining style.

The #CharlesKeithxBLVCK collection is an exploration of the delicate intersection between physical and digital landscapes. With a focus on uncommon proportions and unexpected moments, this collaboration pushes one to experience fashion in a way that challenges the conventional perceptions of reality.

The collection features four bold pieces: a pair of sleek, gender-neutral black boots, two versatile black bags, and a statement-making black teddy bear charm. Each item embodies the utilitarian yet stylish ethos that both brands are known for, making them perfect for individuals who navigate their lives with a blend of functional and a cutting-edge style of ever-evolving self-expression.

Building on the overarching concept of reimagined realities, the brand has introduced a series of specially created AI-generated assets. These digital creations feature the collaboration products set against surprising and unconventional backdrops, further exploring the theme of juxtaposing the ordinary with the extraordinary.

Launching exclusively online, the CHARLES KEITH x BLVCK collection will be available for registration on 25 September, followed by a pre-sale on 27 September, and an official release on 1 October. Additionally, selected CHARLES & KEITH and BLVCK stores in notable fashion cities will be transformed into experiential spaces, offering customers the opportunity to try on the products whilst immersing themselves in the collaborative range. These spaces echo the collection’s theme by blurring the lines between the physical and digital realms, encouraging visitors to reimagine what reality can be and to experience fashion through a new lens. Keep an eye out for the announcement of the next cities!

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