Meet Chris, the SEO Manager at CHARLES & KEITH who plays an integral role in driving the company’s online presence. Chris started out as a Front End Developer in the Marketing Department and has since advanced to his current position in the Digital Strategy Department. He collaborates closely with teams throughout the ecommerce division to ensure that CHARLES & KEITH stays at the forefront of the industry. Read on to find out more about his journey and life at CKG.
AN unconventional beginning
Chris’s journey to employment in Singapore was anything but typical. Instead of jumping straight into the job market, he took off on an incredible backpacking adventure across Asia, gripped by his wanderlust for travelling. From traversing the bustling streets of India to wandering through the winding alleyways of China, Chris’s journey was filled with unforgettable experiences. When he arrived in Singapore, Chris began his job search and faced challenges due to his unconventional path. Despite the obstacles, he persevered, and his hard work paid off when he landed a promising job opportunity with CHARLES & KEITH.
CHARLES & KEITH recognised my potential and offered me a place within the company. Now, six years later, I am still here thriving.
– Chris Pitcher
A JACK OF ALL TRADES
When Chris joined the Marketing Department as a Front End Developer in early 2017, he knew he had a lot to prove. Fortunately, his exceptional skills in creating visually appealing and user-friendly interfaces made an immediate impact, helping him establish himself as a valuable team member.
As he gained experience in this role, Chris began to develop a deep understanding of the company’s digital strategy. Leveraging his expertise, he was able to offer strategic guidance that proved to be crucial to the team’s success. Chris’s contributions enabled him to swiftly gain the team’s respect and establish the groundwork for his current role, in which he continues to play an essential role in driving the company’s growth.
Reflecting on his journey, Chris attributes much of his success to his background in Multimedia Design and Technology studies. Although he never specialised in any one area, his broad range of skills across different areas of digital media has proven to be invaluable throughout his career. As he puts it, “this breadth of knowledge has given me the flexibility to adapt to different roles and responsibilities within the company as my career has progressed.”
Small Improvements, Big Changes
Chris’s passion for his work is infectious, and it shows in everything he does at CKG. As a key member of the team, he plays an integral role in driving incremental improvements that have a significant impact on the company’s online platforms. With his keen eye for detail and a meticulous approach to monitoring performance, Chris works closely with his colleagues to ensure that the team achieves continual year-over-year growth.
With an unwavering commitment to excellence, Chris and his team have been able to achieve remarkable results; the yearly non branded traffic has increased four fold since 2019. Their collective efforts have laid a strong foundation for SEO at CKG, and they continue to make progress towards their goals every day.
Approach your work with a positive attitude and a willingness to learn. Seek out new opportunities and don’t shy away from extra responsibilities when they arise. You never know where these experiences may lead you.
– Chris Pitcher
Chris speaks from the heart when he talks about what makes working at CKG so special. To him, it’s the dynamic nature of the company that makes it such an appealing place to work. At CKG, employees have the chance to expand their skill sets and gain exposure to various areas of the business, which fosters a culture of collaboration and knowledge sharing.
Chris believes that this approach not only makes work more interesting and engaging, but it also encourages employees to pursue their interests and explore different career paths within the organisation. With opportunities for internal transfers, individuals can further their professional development and continue growing within the company.
As someone who has experienced firsthand the benefits of working in such an environment, Chris is passionate about the culture at CKG and the opportunities it provides. For him, it’s not just a job, but a place where he can thrive and continue to develop as a professional.
