OUR CORE PHILOSOPHY

At CHARLES & KEITH, we believe fashion is a way for people to express themselves and spread joy worldwide. We’re more than just a fashion brand; we want to inspire and empower people everywhere. My brother and I started CHARLES & KEITH with a focus on innovation and collaboration. We aim to challenge the norm and excel in everything we do. Our goal is to make fashion aspirational yet accessible, ensuring it’s available to everyone. 

We are passionate about creativity and constantly strive to improve and work together. Our mission goes beyond our products, as we are dedicated to social impact through the CHARLES & KEITH Group Foundation, which supports women’s empowerment, creativity, and entrepreneurship. Looking ahead, we are committed to growing strategically while staying true to our values of creativity, empowerment, and purpose. We want to set new industry standards with innovative design and technology, improving the customer experience and contributing positively to the communities we serve. 

Our vision is to create products that deeply connect with our customers and lead the industry in creativity and sustainability. We are excited about the future and are determined to achieve global recognition while making a positive impact in the fashion world. 

We aim to create joy and excitement in our global community to empower people to express themselves freely through fashion.

COLLABORATION
Embracing teamwork and shared goals to drive collective
success, valuing each member's unique contributions.

CREATIVITY

Fostering innovation and originality, encouraging fresh ideas that push boundaries and elevate our brand.

PURPOSE-DRIVEN
Ensuring every action aligns with our mission,
creating meaningful impact and value beyond profit.

EMPOWERMENT

Providing resources, autonomy, and encouragement for individuals to thrive, grow, and make informed decisions.

RESPECT & OPENNESS
Building a culture of mutual respect, inclusivity, and transparency,
where diverse perspectives are welcomed and valued.

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