RESPONSIBILITIES
- Develop seasonal storytelling and campaign strategies.
- Source fashion trends and create engaging content for various channels.
- Produce dynamic content for online and offline platforms to drive engagement.
- Edit material to adhere to company’s style guidelines.
- Ensure headlines capture the essence of the story and captivate readers.
- Stay updated on trends to provide multiple teams with relevant insights for digital campaigns.
- Ensure all content aligns with brand guidelines and tone.
- Direct creative influence seasonally and manage content calendar and deadlines.
- Implement Local and Global campaigns and oversee content from conception to completion.
- Collaborate with teams to create user-generated microsites and leverage analytics for content optimization.
- Work independently / with stylist and models to direct shoots
- Stay up to date on fashion, style news, runway, and industry trends for product selection, stories, videos and social engagement
- Support any ad-hoc projects when required
REQUIREMENTS
- Must possess experience in content creation roles pertaining to fashion and/or style
- Creative abilities to think beyond traditional editorial approaches; to include community-building platforms, video-production and editorial photography
- Excellent time management, communications, judgment, decision-making, presentation, human relations and organizational skills
- Have a strong portfolio, be Mac (Adobe Photoshop, Muse, Indesign) and Fashion literate with a strong passion for photography
- Videography and video editing skills are highly advantageous
- Must be a team player and able to work in fast paced retail environment
- Comfortable and willing to travel overseas